Heading & content
First line and main title text, the title HTML tag (H1 to H6), introduction, the stacked images/rating/review-count summary, review character limit, and size/weight/color for each text element.
Glowing Reviews (the iWEBAPP Google Reviews Widget) imports your Google reviews with no API key, stores them in your own WordPress database, and publishes them as a responsive grid or slider with one shortcode. The Free version has five admin tabs: Import, Reviews, Grid design, Embed, and Info. Pro adds a Grid/Slider designer and a License tab, for six tabs total.
Tested with WordPress 7.0 · Requires WP 6.2+ · PHP 7.4+ · GPLv2
Built-in guidance
Step 1: Import
Step 4: Embed
maps.app.goo.gl, goo.gl, and g.page links are expanded automatically..csv or .json file, or paste the data.Pro export: Export a full JSON backup (reviews, source, settings, saved displays) before migrating, or export the review library as CSV. Pro can also restore a backup JSON.
The Reviews tab is your local library. Show or hide each review with a toggle, set a numeric Position for manual order, and Delete any item. Use Select all and Unselect all for bulk control, and a live count shows how many are selected. "Add sample reviews" lets you explore the designer before importing real content. A sticky save bar keeps Save within reach.
A live-preview designer with a device switch (Desktop, Laptop, Tablet, Phone) and zoom (100%, 75%, 50%, 35%). It has three control groups.
First line and main title text, the title HTML tag (H1 to H6), introduction, the stacked images/rating/review-count summary, review character limit, and size/weight/color for each text element.
Pick a layout, set per-device columns and rows (Free), use grid presets, click a slot map to leave intentional gaps, set card gap and max reviews, choose order (latest, highest, manual, random), and filter by exact star ratings.
Even and uneven card fill, borders, radius, padding, minimum height, reviewer image size, desktop typography, font selection (inherit, Elementor, or a Google Font), and toggles for portraits, dates, the Google logo, and hover-to-reveal.
Three Free layouts: Showcase mosaic, Editorial heading above, and Column list. Pro adds three more: the Review slider/carousel, the Pill marquee slider (an animated stream of pill-shaped review cards), and the Circular bubble cluster (a portrait-led circular review constellation). Pro also unlocks per-device typography and image sizes, advanced heading placement, and card shadows.
The Pro slider supports Editorial-cards or Compact-carousel styles, cards-per-view set per device (desktop up to 6, laptop 4, tablet 3, phone 2), scroll count, autoplay with an interval, loop, and pause on hover. Arrows can be shown or hidden with chevron, arrow, caret, or custom SVG/PNG icons, three shapes, and five placements. Dots support six placements. The slider JavaScript loads only on pages that use it.
Copy the default shortcode [iwebapp_reviews], which uses every choice from the Design tab. Add it through any builder:
do_shortcode() call.Pro saved displays: create named designs, each with its own shortcode such as [iwebapp_reviews id="home-slider"] and [iwebapp_reviews id="footer-grid"], so different pages show different displays.
Pro adds a License tab to activate your key through Easy Digital Downloads Software Licensing on the iWEBAPP store. Paste your license key and click Activate license. The tab shows status, expiry, the customer email, sites used versus your license limit, and when it was last checked. Use Check status to refresh, or Deactivate on this site to free a seat before moving the license.
Both [iwebapp_reviews] and the alias [iwebapp_google_reviews] accept these attributes. Any attribute you omit uses your saved Design-tab setting.
| Attribute | Values | What it does |
|---|---|---|
id | a saved display name | Renders a Pro saved display, e.g. id="home-slider". |
limit | 1 to 50 | Maximum number of reviews shown. |
columns | 1 to 6 | Number of grid columns. |
rows | 1 to 6 | Number of grid rows. |
layout | showcase, editorial, grid, list, slider | Layout style. slider requires Pro. |
min_rating | 1 to 5 | Lowest star rating allowed to appear. |
order | latest, highest, manual, random | How reviews are ordered. |
heading | yes, no | Show or hide the heading section. |
Example: [iwebapp_reviews limit="6" columns="3" rows="2" layout="editorial" min_rating="4" order="latest" heading="yes"]
The plugin is privacy-first and self-hosted. Here is exactly where data lives and what loads from outside your site.
| Item | Where it lives |
|---|---|
| Imported reviews and cards | A custom table in your WordPress database |
| Plugin CSS and JavaScript | Served from your WordPress install (no SaaS CDN) |
| Analytics or visitor data | None collected; nothing sent to iWEBAPP |
| Reviewer photos | Load from their original Google image hosts |
| Google Fonts (only if you pick one) | Load from Google Fonts; use inherit or elementor to avoid |
| Outbound request to Google | Only when an admin saves a URL or clicks update |
Only import profiles you own or are authorized to manage. Administrators are responsible for content rights, privacy obligations, and applicable terms. The public URL importer is not an official Google API integration, and Google may change its responses at any time. Uninstalling through WordPress removes the reviews table and plugin options.
Note on Google star snippets: reviews a business displays about itself are treated by Google as self-serving and are not eligible for star review rich results, with any plugin. Glowing Reviews gives you genuine on-page social proof that builds trust and conversions.
Free has five: Import, Reviews, Grid design, Embed, and Info. Pro has six, adding a License tab for your key.
No. Paste a public Google Maps or Business Profile URL in the Import tab and the plugin reads the publicly visible reviews. Short links are expanded automatically. No Cloud project, billing, or API key is needed.
The default is [iwebapp_reviews], with the alias [iwebapp_google_reviews]. Override per page with attributes like limit, columns, rows, layout, min_rating, order, and heading. Pro adds id for saved displays.
In a custom table in your WordPress database. The plugin does not send review data to iWEBAPP. Reviewer photos load from their original hosts.
Generally no. Self-displayed reviews are not eligible for Google review rich results with any plugin. The benefit is on-page social proof.